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#NATURAL HAIR PRODUCTS KEYWORD MANAGER PLUS#

Women with medium-length, natural-looking hairstyles are seen as the most intelligent and easy-going.

Women with long, straight, blond hair are perceived as the sexiest and most affluent.

Women with short, tousled hairstyles (think Meg Ryan) are seen as the most confident and outgoing.

This means that shampoo brands rely on marketing professionals to help them stand out from a wall of similarly-priced products. Unlike many beauty products, shampoo is one that can be experimented with, since it is a low-cost product that involves little purchase risk. This commercial shows a successful athlete claiming that at least some of his success comes from Head & Shoulders. Most men don’t ask too much from their hair, but they do want freedom from flakes and attention from attractive women. Minnesota Twins player Joe Mauer discusses his amazing hair and healthy scalp with a female fan.ĭesire to be Seen as a Tough Man: Not many shampoos are marketed specifically to men. Head & Shoulders For Men “Fan in the Stands”

Who wouldn’t want to shampoo their child’s hair and have he or she be happy the entire time? This Johnson & Johnson’s “gentle” baby shampoo commercial implies that you can. Lifestyle Envy: Most parents have experienced the bath time battle. Mothers, fathers, and their children interact in a variety of playtime and bath time situations … and one little girl’s pigtails even bounce independently.

#NATURAL HAIR PRODUCTS KEYWORD MANAGER PLUS#

Shouldn’t your hair as well? Use Pantene pro-V and your hair will suffer up to 80% less breakage, plus body and shine. Strength: As a strong, modern woman, your daily activities display resounding strength.

Shows women practicing yoga and martial arts interspersed with clips of strong, shiny hair being tied in thick knots. Under this new weight, shampoo marketers have started positioning consumers as responsible for the health and beauty of their hair. Consumers now view their shampoo choice as one that can make a difference in the way they look, smell, and feel. At some point over the last century, shampoo migrated from a cleanliness product to a beauty product.īecause shampoo has entered this new category of goods, its marketing placement is more important and influential to the target market.

In the past, when people only bathed a few times a month, let alone used any sort of soap products, shampoo was marketed solely as a medicinal, cleanliness product. However, shampoo marketing wasn’t always this way. It’s easy to picture “shampoo commercial hair” – those bouncy, long, and luxurious tresses that catch the sunshine and the attention of every male.

Why is long, thick, shiny hair so important to us, anyway?.